18 Online Marketing Priorities for 2015: Advice and Predictions for the Year...
Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most...
View Article15 Tips for Creating a Strong Digital Marketing Strategy around Your TV...
Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.Categories: eCommerceLink...
View ArticleGoogle Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match
Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion...
View ArticleWhen the Best Paid Search Landing Page Isn’t the Obvious One
At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. However, as is the case with most rules, there are exceptions. Let’s walk through...
View ArticleMerkle|RKG Digital Marketing Report: Q1 2015 Released
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across...
View ArticleGoogle’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers
Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers? Categories: GoogleMobilePaid SearchProduct...
View ArticleGoogle Changes Shopping Campaign Feed Specs - What You Need to Know
Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.Categories: Comparison ShoppingGooglePaid...
View ArticleMerkle|RKG Digital Marketing Report: Q2 2015 Released
Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine...
View ArticleGoogle’s Buy Button and Expandable Shopping Ads May Push Mobile PLA...
Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the...
View ArticlePrime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on...
Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that...
View ArticleTargeting Non-English Browsers to Produce Incremental Paid Search Orders
For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly...
View ArticleAmazon to Discontinue Product Ads, Launch a Text Ad Rival to Google
Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.Tagged: Comparison...
View ArticleAmazon Text Ads Program to be Discontinued
Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program...
View ArticleMerkle|RKG Digital Marketing Report: Q3 2015 Released
We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison...
View ArticleMerkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released
Today we are excited to release the first ever Merkle|RKG Cyber Weekend Search Marketing Preview Report for download. This special holiday-focused report includes detailed trends and analyses to...
View ArticleBranding in China's Digital Golden Age: What Marketers Need to Know About...
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets....
View ArticleIt Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads
Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful...
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